Strategic marketing to grow your business.
Marketing doesn’t need to be complicated, or out of reach.
Whether you’re starting out or stuck in a rut, I can help your business move forward with creative and actionable marketing strategies.
My focus is on clarity, simplicity and action — no jargon, no fluff. Just effective marketing that fits your business.
Flexible, cost-effective expertise to help you grow your business.
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A fractional marketer is a senior marketing professional who works with your business on a part-time or project basis, giving you the expertise of a marketing director without the cost of a full-time hire. A fractional marketer will provide strategic direction and hands-on delivery, helping you accelerate growth while keeping your marketing flexible and affordable.
Hiring a fractional marketer gives businesses the flexibility to scale their marketing efforts up or down as needed, providing access to top-tier strategic advice. -
Fractional marketers bring specialised skills and experience to specific areas, such as digital marketing, content creation, or SEO, allowing businesses to address specific needs or gaps in their existing marketing team.
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Beyond execution, fractional marketers can provide valuable strategic guidance, helping businesses develop and refine their overall marketing strategy and ensure alignment with business objectives.
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Unlike traditional agencies, fractional marketers can integrate with existing in-house teams, working collaboratively to achieve shared goals and ensuring alignment with the company's overall vision.
After two decades in marketing leadership roles within professional and financial services, I now help smaller companies accelerate business growth with tailored marketing solutions.
Let’s grow your business together.
| integrated campaigns | marketing strategy | content creation | social media strategy | digital transformation | events & conferences | PR & communications| website development | storytelling | brand transformation | sponsorships & partnerships |
digital marketing |
AI optimisation |
brand building |
business development |
SEO/GEO |
go-to-market strategy
| integrated campaigns | marketing strategy | content creation | social media strategy | digital transformation | events & conferences | PR & communications| website development | storytelling | brand transformation | sponsorships & partnerships | digital marketing | AI optimisation | brand building | business development | SEO/GEO | go-to-market strategy
What my clients say…
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“Louise is a rare combination of creativity, analytical rigour, and process discipline. She brings a treasure trove of ideas and the tenacity to turn them into reality, consistently delivering campaigns with outstanding results. Her ability to connect themes, spot opportunities, and align strategy with execution is both impressive and impactful.”
Product Development Director
Technology Consultancy -
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“Louise has a talent for turning creative ideas into clear, actionable campaigns that achieve real results. Her passion and energy make every project both highly effective and genuinely enjoyable to work on”
Jenny Natusch
Founder, Escape2Make -
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“Louise is a woman of action and integrity. She understands our sector and the clients we serve, making collaboration straightforward and effective. She doesn’t just speak the language of marketing — she communicates with clarity, delivers with precision, and always follows through on her promises.”
Investment Director
Wealth Management company -
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“Louise combines insight into corporate partnerships with a clear understanding of how sponsorship should deliver value. Her expertise in brand, social media, podcasts and events has opened up exciting new opportunities for us.”
Jane Hasell-McCosh
Founder, of The World’s Original Marmalade Awards and Festival
Let’s talk
louise@willowsmarketing.co.uk
07599 252298
If you’d prefer me to contact you, please fill in some details on the form below, with a brief outline of what sort of support you’re looking for. I will come back to you within one business day.
Willows Marketing Ltd
HQ: Ferney Green
Kendal
LA9 4SW
Registered Office: 3rd Floor, 86-90 Paul Street
London
EC2A 4NE