When you think of festivals and Generation Z, music might spring to mind. Young people are powering a global surge in festival culture — from Glasto to grassroots events — driving energy, community, and economic impact wherever they go.

In today’s fast-paced digital landscape, consumers interact with brands across multiple platforms before making the decision to buy a product or service.

There’s something deeply rewarding about creating content that speaks directly to a passionate audience. As a content writer and editor, I find immense satisfaction in shaping narratives that inform, inspire, and engage.

The pace of technological change is accelerating—AI, automation and digital transformation are no longer distant trends but immediate disruptors reshaping industries.