A woman with curly blonde hair and blue eyes smiling softly, wearing a white top and a black and beige animal print scarf, with a background of yellow walls and framed paintings.

Louise Willows, Marketing Director

Am I for you?

I founded Willows Marketing to help businesses grow with confidence.

For over 20 years, I’ve led marketing at major corporates, shaping strategy, building campaigns, and driving brand and digital transformation in professional and financial services. After years in London, I’ve returned to my roots in the Lake District, bringing big-brand expertise to ambitious smaller businesses — helping them accelerate growth with tailored, practical marketing solutions.

I work with startups, scale-ups, entrepreneurs and family-run businesses and know how overwhelming marketing can be when you’re running the show, or trying to make a big impact with a small team.

My focus is on clarity, simplicity and action — no jargon, no fluff. Just thoughtful, effective marketing that fits your business.

I can work with you as an interim marketing director to provide a strategic reboot — or on a project basis for a specific campaign, to get your marketing back on track.

Let’s grow your business together!

What I bring  

  • Strategic thinking rooted in over 20 years of corporate experience

  • Creative content that connects

  • A calm, honest and collaborative approach 

Flexible, cost-effective expertise to help you grow your business.

  • Hiring a fractional marketer gives businesses the flexibility to scale their marketing efforts up or down as needed, providing access to top-tier strategic advice without the long-term financial commitment of a full-time hire.

  • Fractional marketers bring specialised skills and experience to specific areas, such as digital marketing, content creation, or SEO, allowing businesses to address specific needs or gaps in their existing marketing team.

  • Beyond execution, fractional marketers can provide valuable strategic guidance, helping businesses develop and refine their overall marketing strategy and ensure alignment with business objectives. 

  • Unlike traditional agencies, fractional marketers can integrate with existing in-house teams, working collaboratively to achieve shared goals and ensuring alignment with the company's overall vision. 

Get in touch

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