A woman with curly blonde hair and blue eyes smiling softly, wearing a white top and a black and beige animal print scarf, with a background of yellow walls and framed paintings.

Louise Willows, Marketing Director

Am I for you?

I founded Willows Marketing to help businesses grow by staying flexible, resilient, and rooted as they navigate change.

After more than 20 years leading marketing and business development at major corporates, I returned to my roots in the Lake District to bring big-brand experience to ambitious smaller businesses and purpose-driven organisations.

Like the willow tree I’m named after, I believe strength lies in adaptability. I help founders, leadership teams, and family-run businesses find their rhythm — shaping strategies that flex through business cycles while staying true to their values.

Whether you need a fractional marketing director to reset strategy and direction, or hands-on support to deliver a specific campaign, I’ll help you build the momentum — and the harmony — to grow your business.

What I bring  

  • Strategic thinking rooted in over 20 years of corporate experience

  • Creative content that connects

  • A calm and collaborative approach 

Flexible, cost-effective expertise to help you grow your business.

  • Hiring a fractional marketer gives businesses the flexibility to scale their marketing efforts up or down as needed, providing access to top-tier strategic advice without the long-term financial commitment of a full-time hire.

  • Fractional marketers bring specialised skills and experience to specific areas, such as digital marketing, content creation, or SEO, allowing businesses to address specific needs or gaps in their existing marketing team.

  • Beyond execution, fractional marketers can provide valuable strategic guidance, helping businesses develop and refine their overall marketing strategy and ensure alignment with business objectives. 

  • Unlike traditional agencies, fractional marketers can integrate with existing in-house teams, working collaboratively to achieve shared goals and ensuring alignment with the company's overall vision. 

  • This rate card outlines standard day and hourly rates for freelance and fractional marketing services provided by Louise at Willows Marketing.

    Rates reflect strategic leadership, content and campaign expertise, and a flexible, senior-level marketing approach tailored to each client’s needs.

    Client Type Day Rate Hourly Rate (approx.)

    Business‍ ‍ £350 £50/hour

    Charity/NFP £165–£200 £25/hour

    • All rates are flexible depending on project scope and duration.

    • Project-based or retainer pricing also available.

    • Rates exclude travel and reasonable expenses where applicable. description

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