Bringing stories to life: the joy of creating content

There’s something deeply rewarding about creating content that speaks directly to a passionate audience. As a content writer and editor, I find immense satisfaction in shaping narratives that inform, inspire, and engage.

A recent project was producing Rathbones Review, the client lifestyle magazine for Rathbones Investment Management. At its heart, a lifestyle magazine is more than just a collection of articles—it’s a reflection of the interests, aspirations and needs of its readers. Whether it’s profiling inspiring individuals, uncovering the latest wellness trends or offering expert insights on investing, business or personal growth, every piece is carefully selected to resonate with an audience segment.

One of the greatest pleasures of this work is collaborating with talented writers who bring fresh perspectives and compelling storytelling to the table. Finding the right voice for a topic, ensuring it aligns with the company's brand and seeing an idea evolve into a beautifully crafted article is a process that never loses its excitement.

Ultimately, the goal is to create content that not only engages but adds real value to the reader’s life. When we commission the right stories—ones that spark curiosity, offer practical takeaways or provide a moment of escape—we strengthen the connection between a company's brand and its audience. That’s what makes this work so fulfilling.

Whether shaping editorial themes, spotting emerging trends, or working with skilled contributors, the process of commissioning articles is both a creative challenge and a privilege. After all, great content has the power to inspire and being part of that journey is truly rewarding.